Advanter Group — is a partner for market breakthrough

Entrust your strategy to us

ADVANTER IS A PARTNER IN BUSINESS DEVELOPMENT

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Businessstrategy

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Marketing

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Brands

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Business transformation

Advanter Group - is a partner in projects realization – from market analysis, marketing research and strategic sessions to implementation of the developed strategy, project management, launching new products / brands and ensuring results

What wedo forclientsuccess

WE HELP TO

    define a strategic vision and align the partners' interests
    provide insights into the market and trends, choose high-potential niches
    build a business management system
    develop product and brand
    solve a difficult market or management problem

WE IMPLEMENT

    business transformation
    system management of market or niche
    marketing strategy
    commercial policy
    brand launch to market

Collaboration with Advanter will be useful for

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Large Ukrainian and international companies

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Medium business with growth goals

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Ambitious startups

Advanter Services

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Strategic consulting

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Creation of new products and brands; brand management

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Digital (incl. Internet) marketing

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Marketing research

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Business reorganization, strategic management

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Market breakthrough, leadership strategies

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Marketing strategy development and implementation

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Sales and distribution systems optimization

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Troubleshooting and consulting for senior executives

Advanter Solutions

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BRING A NEW PRODUCT/ BRAND TO THE TOP

    identify target markets and niches
    create a concept and strategy for a product and brand (from positioning to a full-scale business model)
    create a brand
    develop a business plan and program of market entry
    launch a product / brand to market and ensure the goals achievement

CREATE A DEVELOPMENT STRATEGY

    reconcile the interests of stakeholders
    make a strategic session
    create a strategic business vision (statement of values, mission, system of strategic goals and indicators)
    develop a business model, business plan
    create corporate and functional strategies
    ensure the strategy implementation
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ANALYSE THE MARKET SITUATION

    marketing research (quantitative, qualitative, operational, test, modelling)
    foresight forecast and scenario analysis
    global analytics of trends, technologies, cases, competitors
    customer journey, customer satisfaction (CSI, NPS)
    define the optimal characteristics of product and service (conjoint analysis)
    make a sectoral innovativeness analysis (innovation agenda)

INCREASE CONTROL EFFICIENCY

    carry out a diagnostics of business, identify areas for development
    form the effective functional and operational model
    build a personnel development system
    implement digital and innovative business transformation
    prepare the business for a breakthrough, ensure the effective passing through the crisis
    individual coaching for owners and top managers
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Advanter Analytics

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State of SMEs Report: The presented study analyzes how the war and its consequences affected the activities of micro, small and medium-sized businesses in Ukraine in 2024. The state of business in different regions of the country, which were affected differently by military actions, is separately examined. The focus is on the response of businesses to various challenges related to the war. In particular, the impact of disruption of logistics chains, population migration, changes in trade turnover and the reaction of key stakeholders are examined.

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Foresight: The study "Foresight of Social Policy and Human Capital of Ukraine 2035" is a strategic analytical project aimed at outlining possible scenarios for the transformation of social policy, the model of economic participation of the population, inclusion, active longevity, migration processes, Miltech development and reorientation of the economy to an innovative model. The foresight took place in September 2024 with the participation of representatives of central executive bodies, SMEs, civil society, the academic community, experts in the field of economics, healthcare, education, the defense sector and social services.

Advanter Key Benefits

Advanter Group embodies experience, innovation and visionariness

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Experience

Since 1995, we have completed 2600+ projects for 1200 clients in 11 countries. We have studied substantially all product markets and launched over 100 new brands. A third of the TOP-100 Ukrainian companies have entrusted us with their projects.

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Innovation

We create new technologies for management, marketing, market breakthroughs and realize them together with our clients.

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Visionariness

We help our clients and partners to create new markets, find new product categories and manage the development of situations. Clients of Advanter Group have been prepared for the current crisis in advance, and now they have clear roadmap for realizing the opportunities.

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Whatever we do, it will be done individually for the task of our Client. The unique character of the solutions makes Advanter an effective partner for you

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Specialists

20+

years of practical experience in business and consulting

Projects

2600+

in 11 countries at all product markets

Clients

1200+

Ukrainian and international companies

Advanter Clients

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Advanter Team

Advanter Group is a great school for managers and marketing specialists

120

marketing directors, heads of businesses and projects have worked and completed internships at Advanter Group

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consultants in various fields

10+

analysts; teams for market research, branding, communications, marketing outsourcing

Andrii Dligach

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Founder and Head of Advanter Group

Strategist, futurologist, Doctor of Economics, professor of business schools, co-founder of Headshot brand development, Advanter International, Advanter Health, Luniter troubleshooting, Visense

Igor Dudka

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Head and Art Director of Headshot brand development

Winner of the grand prix and prizes of various advertising festivals, author of visual solutions for more than 200 brands

Irena Ulyanova

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Senior Partner of Advanter Group

Top consultant for trade marketing, distribution, strategy implementation

Ilya Gzoim

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Managing Partner of Advanter International

Top consultant for export management, Vice President of ICC

Publications

Upcoming events

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Board Talks with Artem Borodatyuk

How to build a business that scales not thanks to the heroism of people, but thanks to architecturally correct processes!

We invite you to Board Talks with the man who turned chaos into a mathematically precise ecosystem - Artem Borodatyuk.

The founder of the FRACTAL group of IT companies (formerly Netpeak Group) has gone from a startup to one of the largest technological structures in the country in 18 years. Artem is a member of the Council for Entrepreneurship Support under the President of Ukraine. A person who systematically builds not only his own projects, but also a vision of the future of Ukrainian business.

This will be a frank Q&A meeting moderated by Andriy Dligach.
We will analyze:
- How to scale a group of companies without control gates.
- Building strong management teams that work autonomously.
- The owner's transition from "manual management" to the role of strategist and architect.

Artem is preparing a book in which he compiles his management experience, and on April 9 he will share some of these insights with Board members. This is a conversation for those who are no longer about "launching", but about "building it so that it works stably and for the long term".

🗓April 9 | 17:30
📩 How to get there: write to the Board pages and we will send all the details and registration conditions.

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FMCG EXPO 2026 Congress

⬜️ INVESTMENT AND CONSTRUCTION CONGRESSFMCG EXPO is an annual large-scale event of the Ukrainian FMCG market.
The theme of this year's congress is "People. Products. Technologies. Future".
The event will take place on April 22-23 in Kyiv, at Pochaina Event Hall, and will bring together more than 500 manufacturers, distributors, retail chains and technology suppliers.

Why is it worth being at FMCG EXPO?
Access to information that is not publicly available
Key players in one place
Practical cases that can be implemented tomorrow
Innovation and the future of the product
Sales and channel development
New rules for negotiations with retail
Export without myths: what works and what doesn't
Strong networking

What awaits you:
• a strategic program for 2 days,
• top speakers from Ukrainian FMCG,
• real cases and growth tools,
• networking zone and expo-solution space.

FMCG EXPO is a place where everyone can influence the future of the industry.

Full information about the Congress, program and registration on the website:
https://fmcgexpo.com.ua

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Rivne Invest Forum

We invite you to the largest forum in the Western region, Rivne Invest Forum, which will be held on May 8-9 at Sofiya Hotel, Velyka Omelyana village (Rivne).

Rivne Invest Forum is the key largest investment event in the Rivne, Volyn, Zhytomyr, Khmelnytskyi, Ternopil and Vinnytsia regions, bringing together more than 500 investors, entrepreneurs, developers, government officials, analysts and startups. The event is held by Board in Rivne together with Lviv Invest Forum.

Among the speakers:
🔹Andriy Dligach — Advanter Group, Board
🔹️Roman Cherepakha - Horizon Capital
🔹️Oleksiy Voloshyn - Edem Family
🔹️Volodymyr Garazd - GORO
🔹Arthur Mikhno - CEO Work.ua
🔹️Oleksandr Kredenets - Apteka Podorozhnyk
🔹️Myroslava Kozachuk - Franchise Group
🔹Taras Kytsmey - CEO SoftServe
🔹 Igor Gut - DYB project
🔹Taras Bachynskyi - BK Investment
🔹️Olena Yaroschuk - TM Champion
🔹️Serhiy Detyuk - Metinvest Digital
🔹️Davimukha Roman - CEO Avalon
🔹️Dmytro Karpilovskyi-
Co-founder of Ukrinvestclub
🔹Alla Teliga - co-owner of Halya Baluvana
🔹 Andriy Zhurzhiy - Inzhur
🔹 Dmitry Zozulya- MHP
🔹 Tetyana Dukhova - Ecotech Invest
🔹️ Artur Lupashko - Ribas
🔹 Igor Ilchyshyn - AMA Group
🔹️ Oleksandr Prykhodko - Dnipro-M
🔹️ Oleksandr Kokhan - Deputy Head of the Rivne Regional State Administration
🔹️ Artem Hanushchak - Deputy Mayor
✔️ Host Timur Miroshnychenko

and over 30 top entrepreneurs, investors and CEOs.

Forum topics:
• residential and recreational real estate
• business and M&A
• stock market
• cryptocurrencies
• IT and technology
• franchises
• VDE
• amber and woodworking
• land and development
• state investments
• European integration

📍Sofia Hotel, Rivne city.

We will be very glad to see you among the participants and partners ☺️

https://rivne-invest.com

Thank you for the interest in working with Advanter Group

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